The premise of the Campaign was to switch out words from English sentences. with the Danish equivalent. since Aarhus university is an international university. and needs to be understood by all. and to pay respect to the university Danish roots

The challenge was to make them light hearted. So it served as a reminder to be respectful of your conduct. But not seen as a reprimand for the students.

The campaign includes 4 Animated videos, about the new students conduct. And as well as a couple of posters. brochures, and other printable products.